Doing something different is hard. Attempting to make other people believe in what you’re doing is even harder. It’s hard to recruit new people to any business. Most people opt to stay safe, to go into large organizations, to earn their salary and do their work.
Why do people do what they do ? I am reading a fascinating book at the moment that I encourage everyone to go out and read to really discover what they want to do with their lives. It’s a book by Carmine Gallo called The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success and it’s a fantastic read.
It goes without saying that by setting up your staff to be happy, you are maintaining their enthusiasm to be engaged in your business and as a facet of this — be engaged in the customer. The customer drives revenue, and the revenue sales drive the ability to keep staff happy and the business ticking over.
I thought it would be a good time to post an article about the tough times ahead for start ups. Starting a business is never easy — let’s be honest. Starting a business in an economic crisis, when funding is non-existent and debt financing is almost impossible to secure — is arguably, just insane.